If you’re running a sneaker store and aiming to optimize your product listings for Google Merchant Center, understanding and locating Nike GTINs (Global Trade Item Numbers) is crucial. Nike GTINs help Google identify your Nike products accurately, improving their visibility in search results and ensuring compliance with Google Shopping policies.
This guide will walk you through the process of finding GTINs for Nike products, particularly sneakers.
What Is A Nike GTIN and Why Are They Important?
GTINs are unique identifiers used globally to standardize product identification. They are typically found in barcodes and are essential for:
- Improved Searchability: Accurate Nike GTINs help your products appear in relevant searches.
- Avoiding Disapprovals: Google Merchant Center requires GTINs for most branded products. Missing or incorrect GTINs can lead to disapproved listings. Read how to fix the “Limited Performance Due To Missing Value [GTIN]” error.
- Enhanced User Experience: GTINs enable Google to match your products with detailed attributes, improving the shopping experience.
Steps to Find GTINs for Nike Sneakers:
Check Product Packaging
The easiest way to locate the Nike GTIN is by examining the product’s original packaging. Look for the barcode, which typically includes a 12- or 13-digit number. This is your Nike GTIN or Nike UPC. Here is an example:
Check The Sneaker
Another way to find the Nike GTIN or Nike UPC is to look on the sneaker itself. Nike sneakers will have a tag located inside one of the sneakers that contains information like the size, SKU and the Nike GTIN / Nike UPC. Here is where to locate:
Finding and correctly utilizing Nike GTINs is a critical step for sneaker store owners looking to optimize their Google Merchant Center campaigns. Remember, accurate Nike GTINs not only boost your Google Shopping performance but also enhance the overall shopping experience for your customers.
Automate GTIN & Product Optimization:
If you’re wanting to automate GTIN syncing and product optimization, SoleRank is a Shopify App now available on the Shopify App Store. With a few clicks of a button, SoleRank will automatically upload GTIN’s to products as well as adding the relevant attributes to further improve discoverability and conversions:
